Analysis of music videos

The conventions, genre and style of music video are all dependent upon each other to some extent with most conventions and styles being genre specific. This is important with how audiences get a familiarity with how the music videos of their favourite artists are created and can recognize the styles easily through conventions used.

Here is the music video to the song Lane Boy by Twenty One Pilots. It is largely a performance video with some elements of narrative in a disjuncture style. This is a common convention throughout their videos, being largely performance based as both artists in the band play instruments, with disjunctured storyline that hardly relates the actual lyrics except through synaesthesia, where the feelings evoked from the visuals of the video are reminiscent of the themes of the lyrics however not related enough to be amplification. In this video Tyler, the lead singer, is performing throughout the video whilst two men in hazmat suits back up dance to him. This is an example of the disjunctured storyline, and is an example of the commen convention of having unusual costumes in their music videos. overall the video does follow the common conventions of the alternative/rock genre. The dancing is limited to the important lyrics to emphasise them and the meaning behind them. its not a common convention that the singers dance in alternative indie video.

Here is the music video Sprectrum by Zedd featuring Matthew Koma. it is a closed narrative video with a linear storyline, it is also an example of amplification wheras the video follows the lyrics loosely. The video follows common conventions of the pop/ EDM genre with an easy to follow and understand story that relates to the lyrics and has synaesthesia with how most of the videos in this genre usually have a protagonist that we root for. Audiences like this style of music video as its easy to understand and doesnt take much thinking to realize what is happening.

These to music videos are polar opposites in their conventions, genre and style however they are both successful with how they follow the conventions of their genre that their audience is familiar with and expects. This is a great example of how important the style and conventions you follow when creating a music video are.

Intertextuality has a huge effect on the audience with it being an enjoyable/ humourous experience recognizing other forms of media or popculture in music videos. The best example is from the music video Irresistable by Fall Out Boy, which is a disjuncture, closed narrative based music video. It features many references to pop culture in memes, people amnd famous things from the internet. This is satirical and humourous for the audience watching and is successful if the video is not supposed to be serious

Music videos that inspire me are Car Radio by Twenty One Pilots, Heartbeat by Childish Gambino and Light 'em Up by Fall Out Boy, as they are all amplification and disjucture videos which require more thinking to understand the meaning behind the video and give off more synaesthesia.