Beggars by Mallory Knox: analysis presentation

The music video Beggars by Mallory Knox, a well known alternative rock band, is an example of an amplification music video, where the visual aestethics relate to the lyrics but not in a way that illustrates exactly what the lyrics are saying, for example the lyrics say "see if i can find a way out of my mind" and showing someone who seems mentally unstable. The video is a largely narrative driven,with The band chasing after the beggar however there are performance clipsin a performance setting of an underpass with close up shots of the lead and back up singer. This type of music video is interesting to the audience through a variety of exciting narrative and performance, therefore keeping their attention. The music video shows many examples of synaesthesia, where one thing usually the visuals stimulate another sensation eg: reminding you of something similar. It is also an example of Toderov's theory of equilibrium and disequilibrium where the equilibrium is that the band is a gang, then the disruption is when the beggar starts to run away fromthem, then the recognition of the disruption is when the gang starts to chase him, then theres the attempt to repair the disruption when the gang gives back the beggar's blanket, and lastly theres the new equilibruim where they are back to where they were in the beggining. Following this theory means that the music video has a familiarity in the narrative which the audience likes.

Sound
The whole song is similar to rock with alternative elements in the music,basically using the standard dums, guitars, bass and the lead singer with the backup singer. The Lyrics describe a story of someone who wants to save a loved one but is struggling internally with his mind, making reaching this loved one impossible.this is relatable to everyone in some sense as at some point everyone has internal conflict and confusing which usually relates to feelings towards someone else. Rock and alternative music almost always have strong, relatable lyrics about peoples struggles and issues. Audiences always prefer relatablelyrics so that they can invest themselvesinto the song itself and find an understanding of how they are feeling in someone elses words.

Mise-en Scene
 Costume is very important in that there is intertextuality with they are dressed as the gang in Clockwork orange (197) by Stanley Kubrik, however the narrative in the video which shows them protecting the beggar juxtaposes the film where the gang kills a bunch of people.

The lighting is also important in the underpass,perforamce clips creating shadows on the singers face and making the band look intimidating which is a common convention of the rock genre.

Editing
The editing is fast paced but chronological in a sense that its easy to follow the narrative which is split up in ellipses. this make it easy for the audience to understand what is happening but by being fast paced and swapping between performance and narrative means that they are still kept interested in whats happening.

Camerawork
The music video is largely made up of closeups and long shots and by switching between those the audience gets a good idea of where they are and what they are doing but also seeing the emotion and gestures in close ups.