History of Music Video

Intertextuality is important in not just music videos but also most media forms
Simpsons is a huge user of intertextuality

The music video we're looking at, Beggars,  references A Clockwork Orange through costume

Intertexual references can be used for comedic effect and satire, but are mostly about entertaining, they are inclusive jokes, and are nostalgic

The audiences get a pleasure of recognition

Used to link genre and effectively shows the fluidity of genre

Fall Out Boy's Irresistible, with pop culture, and Madonna's material girl, with Diamonds are a girls best friend, they are examples of Music Videos that are intertextual


1960's

• Beatles: hard days night from full length movie
• Bob Dylan: subterranean homesick blues 1965
• Rolling Stones The top of the pops, 1965, film version of their performance
• The Beatles "strawberry fields together" 1967, first concept type music video
• The Monkeys, put together for a TV show, American Beatles but not as serious, established comedy and surrealism in music videos

1970's

• Queens Bohemian Rhapsody, just amazing at the time 1975
• David Bowie ashes to ashes 1980

1980's

• MTV 1981 started up production of music videos, white acts and male rock more successful
• Duran Duran wild boys $1 million video
• Duran Duran Rio 1983
• Thriller 1983
• Mtv ignored niche and threatening content and favourited others: such as black rap compared to white rock
• aerosmith and run dmc broke down the white dominance
• promo videos became the way to boost your stardom
• madonnas power of love very controversial
• 1984 Mtv has its own oscars for music
• spike jonze training ground music videos
• VH1 in 1980s
• MTV Europe 1987

1990's

• MTV became more lifestyle orientated and diverse with cartoons and reality shows

2000+

• Convergance with youtube and such nowadays
• wider based audience and availability