Question 2: How effective is the combination of your main product and ancillaries?

I believe our video, magazine advert and digipak work well together as a whole in creating a full promotional package. This is because all three of our products not only follow conventions of the alternative and indie genre but link together through the same style of the 50’s, and show the star persona of our actor, being glam and high class, similar to Lana del Rey. The links between the poster and digipak are strongest through the monochrome colours apart from specific areas which we wanted colour to show, in order to emphasise them. However the links of these ancillaries to the Music video is still just as effective regardless of the video being in full colour because it uses the same style and props that are included in our digipak and advert.    

The three texts work very well synergetically. The Poster has the same image as the front cover of the Digipak in order to clearly link the two products with a brand image. This brand image would be the same throughout all the merchandising for our artist for this album and could be similar to their future albums as audiences like brand images as it makes their favourite artists work more recognisable. The Digipak and video are linked in many more ways. The image of the actor in her costume from the video is used twice to create a clear link between the products whilst many of the props which you see in the video are linked to the images shown throughout the rest of the digipak. The three products are linked conceptually through the idea of flaws and pain, shown specifically in the video through the actor wanting to leave behind her past, and in the poster and digipak her flaws are shown through the lack of colour in the visuals.

The video would be exhibited best online on YouTube and social media where the audience would be able to find it linked to videos from similar artists that they like or even specifically look for it. However it could also work quite well on music channels such as Viva, Kiss and Magic as they play a huge range of music genre, which would mean that people outside of our target audience would see it and may like it. But the downside to this is the audience would have to watch many other music videos before seeing ours and may get bored waiting. I feel this  the use of new media will represent the artist well as it will give her the most promotion as it can be shared and viewed quickly. The advert would best be seen online with new media such as iTunes and on social media where nowadays people tend to go to buy music. If it was exhibited in traditional media platforms such as magazines like NME, Q, and Billboard as they show many different genres of music from rap to pop, allowing audiences of other genres the opportunity to see our brand image or if it was exhibited in stores such as HMV, it wouldn’t be seen by as many people and therefore its purpose to promote wouldn’t work. However the digipak would be better displayed in the traditional media platform of a music store or a store in general where it can be bought in the physical form as this is a key element as to why digipaks are so popular.