Question 3- What have yopu learned from audience feedback

To improve our promo and ancillaries, we gathered feedback from our target audience in different ways. This was important in making our production appeal to the target audience and follow conventions of the genre better. With each batch of audience feedback we were able to improve our production in big and small ways to overall make the quality better and more professional, which in turn made it more appealing to our audience. We gathered audience feedback at each stage of production and improved our work based on this feedback before getting more, until we didn't receive any improvements from our audience.

One way in which we gathered audience feedback was through Vox Pops. Vox Pops are used mainly on the news, where a member of the public is asked a series of questions relating to a topic and they give brief answers to each, these are then edited amongst other people interviewed to get a general answer that represents the majority of the audience targeted. This was effective for us as we were able to get a lot of audience feedback on our final edit of the promo and about indie music videos in general. We first used Vox Pops in order to get information on what would be most appealing to the audience of indie music promos, asking questions such as what is your favourite indie music video or what typical conventions do you expect to see in an indie music video.

 

We found this very effective in finding out what direction we need to take our music video and what not to include which is why when we used Vox Pops again to get feedback on our final production we received many good comments on the quality and style of our promo, showing acting on the original feedback we gathered managed to work at helping us create an effective and appealing promo.

To get audience feedback on the ideas for the promo such as our narrative ideas and Mise-en-Scene ideas e.g.: location of the beach and house, we spoke to our tutors and were given verbal and written feedback on where we were going right on wrong. At each stage of the planning we showed the tutors our plans on the narrative of the video, a girl leaving behind a hurtful relationship, which were constantly improving because we were told what parts of the narrative weren’t working with the genre. Other ideas such as Mise-en-scene were also criticised as either not being specific enough or not following the continuity of our video, which we then improved on so overall our whole promo idea worked together.

We used a Poll everywhere, an online polling system when people text their ideas in, to get audience feedback on our ancillaries. We designed 3 digipak and 3 posters designs that we showed a class and then asked them to text their answers in. We found out which design was most popular which we then produced on Photoshop.