To improve our promo and ancillaries, we gathered feedback from our target audience in different ways. This was important in making our production appeal to the target audience and follow conventions of the genre better. With each batch of audience feedback we were able to improve our production in big and small ways to overall make the quality better and more professional, which in turn made it more appealing to our audience. We gathered audience feedback at each stage of production and improved our work based on this feedback before getting more, until we didn't receive any improvements from our audience.
One way in which we gathered audience feedback was through Vox
Pops. Vox Pops are used mainly on the news, where a member of the public is
asked a series of questions relating to a topic and they give brief answers to
each, these are then edited amongst other people interviewed to get a general
answer that represents the majority of the audience targeted. This was
effective for us as we were able to get a lot of audience feedback on our final
edit of the promo and about indie music videos in general. We first used Vox
Pops in order to get information on what would be most appealing to the
audience of indie music promos, asking questions such as what is your favourite
indie music video or what typical conventions do you expect to see in an indie
music video.
We found this very effective in finding out what direction we need
to take our music video and what not to include which is why when we used Vox Pops
again to get feedback on our final production we received many good comments on
the quality and style of our promo, showing acting on the original feedback we
gathered managed to work at helping us create an effective and appealing promo.
To get audience feedback on the ideas for the promo such as our
narrative ideas and Mise-en-Scene ideas e.g.: location of the beach and house,
we spoke to our tutors and were given verbal and written feedback on where we
were going right on wrong. At each stage of the planning we showed the tutors
our plans on the narrative of the video, a girl leaving behind a hurtful
relationship, which were constantly improving because we were told what parts
of the narrative weren’t working with the genre. Other ideas such as Mise-en-scene
were also criticised as either not being specific enough or not following the
continuity of our video, which we then improved on so overall our whole promo
idea worked together.
We used a Poll everywhere, an online polling system when people
text their ideas in, to get audience feedback on our ancillaries. We designed 3
digipak and 3 posters designs that we showed a class and then asked them to
text their answers in. We found out which design was most popular which we then
produced on Photoshop. This was effective as it was quick and easy to figure
out which design worked best with honest anonymous answers from our audience.
The feedback itself was only good at finding which design people liked the
best, not why they liked it or didn’t like the others, which would’ve been more
helpful if we’d found out that. However we did use a poll everywhere later on
to get more feedback on our ancillaries where we asked everyone to give
detailed feedback on why they liked each ancillary so that we could improve parts
the audience didn’t like.
We also used a focus group where we got a number of people of
different music tastes to watch the first cut of our video and then answer
questions on that. This was effective as we were able to get a range of
different answers in a short amount of time in order to get improvements that
we could make to improve the first cute to the second cut. The feedback was
useful in finding out which parts of our video were working and which weren’t from
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